Privacy Policy

1.  Introduction

This Privacy Policy explains how Elite Personal Training (“Elite PT”, “we”, “us”) collects, uses, shares, and protects personal information when you use our website and services (the “Services”). By using our Services you agree to the terms of this Policy. If you do not agree, please do not use our Services.

We are based in Hong Kong and handle personal data in accordance with the Hong Kong Personal Data (Privacy) Ordinance (PDPO) and, where applicable, other laws such as the GDPR/UK GDPR for visitors from those jurisdictions.

2.  Types of Data We Collect Personal data you provide

When you contact us, book sessions, sign up for newsletters, or otherwise interact with our Services, you may provide:

• Name
• Email address
• Phone number
• Fitness goals, health or medical information you consent to share
• Booking, scheduling, and payment-related details
• Any other information you choose to provide

Usage data (automatic)

We automatically collect information about how you access and use the site, including IP address (approximate location), device and browser type, pages visited, referring/exit pages, and timestamps.

Cookies & similar technologies

We and our service providers use cookies, web beacons, local storage, and similar technologies to operate the site, remember preferences, analyze usage, and support security. See the Cookies section below for details and controls.

3.  How We Use Your Data

We use personal data for purposes including:

• Providing, managing, and improving our Services and customer support
• Responding to inquiries, booking and scheduling sessions
• Sending confirmations, service-related notices, and administrative messages
• Analyzing site performance and user experience
• Preventing fraud, abuse, and maintaining security
• Complying with legal obligations

Where required, we will ask for your consent for specific uses (for example, marketing communications). You can opt out of marketing emails by following the instructions in those messages.

4.  Legal Bases (where applicable)

To the extent certain laws apply (for example, the GDPR/UK GDPR), our legal bases for processing personal data include:

• Performance of a contract (e.g., to provide booked training sessions)
• Consent (where you have given it)
• Legitimate interests (e., to improve our Services, maintain security)
• Compliance with legal obligations

5.  Retention

We retain personal data only as long as necessary for the purposes described in this Policy, to comply with legal obligations, resolve disputes, and enforce our agreements. Usage data may be retained for shorter periods for analytics and security.

6.  Transfers of Personal Data

Because we are based in Hong Kong, personal data may be processed in jurisdictions outside your country by our service providers (e.g., hosting, analytics, email). When we transfer data cross-border, we take steps intended to ensure it receives adequate protection consistent with this Policy and applicable law.

7.  Security

We implement administrative, technical, and physical measures designed to protect personal data from unauthorized access, disclosure, loss or alteration. No system is perfectly secure, however, and we cannot guarantee absolute security of information.

8.  Service Providers & Third Parties

We may share personal data with trusted third-party service providers who perform services on our behalf (e.g., website hosting, analytics, email delivery, scheduling tools, payment processors). These providers are authorized to use personal data only as necessary to provide those services and are contractually bound to keep personal data secure.

Payments: If we accept online payments, those payments will be processed by a third­ party payment processor. We do not store full payment card data on our servers; the payment processor’s privacy policy governs their handling of payment information.

9.  Cookies & Similar Technologies

We use cookies and similar technologies to:

• Remember your preferences and session state
• Analyze and measure site usage and performance
• Provide functionality and security features

You can control or delete cookies through your browser settings. Disabling cookies may affect site functionality.

10.  Your Rights & Choices

Depending on your jurisdiction, you may have rights regarding your personal data, such as the right to:

• Access the personal data we hold about you
• Request correction or deletion of inaccurate or unnecessary data
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Complain to a supervisory authority

To exercise your rights, contact us using the details in the Contact section. We will respond in accordance with applicable law.

11.  Children’s Privacy

Our Services are not directed to children under the age of 13 (or the minimum age required by local law). We do not knowingly collect personal data from children. If you believe a child has provided information to us, please contact us so we can take appropriate steps to remove the information.

12.  Links to Other Sites

Our site may contain links to third-party websites. We are not responsible for the content or privacy practices of those sites. We encourage you to read their privacy notices before providing personal information.

13.  Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the revised policy with a new “Last updated” date. Continued use of our Services after changes are posted constitutes acceptance of the revised Policy.